A lot of packaging is going beyond barcode scanning. These days, geotagging your packaging is one way to enhance storytelling, along with authentication.
This type of packaging is becoming a new way to tell customers where the items are, and in this, we will go over why using such tags are the norm, not just a good suggestion for those who are curious.
How this Works
Geolocation markers are connected to the tags, offering a customer the precise location of where the item is. This is beyond just some scanned tracking number, as it provides a more exact means to determine just where your items are.
But, there are other ways this works too. dynamic QR codes also offer this. a QR code is attached to the item, and when scanned, will tell you all of this information, including where it is, any important factors, and other facets worth mentioning too.
There’s also route logging chips, which will tell you through a chip where it is along a delivery route. Again, all of this comes together to improve the customer’s experience, and also, to tell customers where their items are, beyond merely just using some boring old tracking number that barely gets updated.
The applications
Tons of luxury goods use this because it offers better authenticity, and will tell you the exactness of such items.
Wine and spirits are another one. That’s because, if they are high-end, you want to see where they come from, offering a more dynamic sort of feature that’s not otherwise present.
Finally, collectibles or anything high-end. With these, you will be chomping at the bit when you get them, and by tracking and tagging such collectibles, your tracking goes beyond what GPS can do, offering something better, and more impressive as a result of such actions.
Customer Engagement with This
Another cool thing with this, is that not only dos it tell you exactly where three items are, it enhances the customer engagement of such items.
In real-time tracking, you’re seeing for yourself just where the items reside, which is awesome for a lot of customers. They’re able to tell those people exactly where their goods ended up, boosting their experience and the excitement to come.
The other benefit is that you get to see insights on the history of such journeys, something that will tell all of your loyal customers just where the item’s gone, and other fun facts. Some customers love this, because they’re able to get a feel for where exactly the journey is, and how far off they are.
The future of Such Packaging
While geotagging is a relatively-new type of experience, some are integrating it with smart technology.
Specifically, the blockchain. The blockchain is used to offer better authenticity of such items. For instance, when something is logged here and on the blockchain, that’s one specific part of the ledger. Again, it will be very personalized, and good for you. all of these different insights are used for more secure, effective shipping and tracking, thereby improving such aspects.
By doing all of this, and through such measures, you’re able to geotag all of these items, and give them something smart and effective to work on. with the advent of geotagging not just for your stuff, but for your packaging and other such items, it’s offering better security, and real-time updates that you will love.
If you’ve considered adding different tracking incentives to your items in the past, especially packaging you wish to bring forth, then you’ll want to do this. it goes beyond mere GPS.
