With the near year started, we’re closer than ever to have the future that science fiction predicted. With IoT being a big part of the industry itself, and of course, the concept of the metaverse happening there as well is of course some consumers who want the original and older types of items. While this is seen a lot in pop culture, it does take place in packaging too. Newstalgia is something that’s become insanely popular, and here, we’ll go over just what it is.
What’s Newstalgia
This is where you get the feeling of older experiences that are positive to you due to nostalgia, but through a more modern medium instead. For example, older stories that come to the face of pap culture through books and other kinds of media is another. This is also related to vintage packaging, which is a concept that the packaging industry should be looking at as well.
Packaging does have a good effect on many people, and it can actually make you feel really good. For a lot of people, this is something that’s conveyed through the new item. It makes you feel like you’re in those old experiences, and those feelings of old experience, but obviously in the current year.
Why care?
This is something that actually works well for buyers. Why? Thinking of those good times can make us feel good psychologically, and it’s a potent type of force used in branding, sales, and marketing, creating communities, rather than just consumers and customers too. Newstalgia is a chance for you to fully shift the connection from the customers to an individual itself, and it can help with supporting fans as well, which is an understatement as well.
That’s what’s exciting about this manifestation since it’s more than just a fad in passing, but rather a chance for you to understand the customers themselves as beings who are complex and unique, and who are passionate about the things that they enjoy. Whether it’s a medium that you enjoy, or something creative, nostalgia has the power to offer the benefits of tapping into nostalgia, but also creating sustainability for the business as well, and how it makes you feel.
How to Use It
The best way to use this is through vintage packaging and the designs of such. Whether you use flexible or rigid packaging, everything can be designed with typography, different branding, aesthetics, and colors in order to trigger this within your customers. This does impact the sales that you have, and it does help with modern-day consumers. It’s one of the most popular kinds of packaging trends that’s out there since it offers high-quality options.
It also lets you as well create a way for your brand to properly leverage this, increasing sales and offer better awareness too. If you want to cash in on this, then yes, vintage packaging and using it for brand awareness is good. Another type of way is AR packaging. This comes with QR codes, which when scanned lets you play AR versions of popular games, or even get codes and whatnot.
For a lot of people, adding this as a branding option, and leveraging this digital technology, you can offer a more classic take on the experience of even eating pizza, and it does impact the sales growth too, and it’s definitely improved the performance of companies and whatnot as well. So yes, newstalgia is a popular way for you to really tap into the customer base and increase sales for many different products as well for you.
