Friday, 29 April 2016

Corporate Packaging and Event Swag

 Events are always happening in the corporate world, and you want to make sure you stand out, especially when given the chance. 

Your packaging, especially in the corporate world, matters. It isn’t for shipping out such items. The packaging in this case is meant to impress. 

To look good, and excite those who purchase from you. For many corporate businesses, this type of packaging I used for showing off some new items that they’ve put forth, and impressing some of those high-ranking people. 

Here, we’ll go over why this is different, popular approaches, and other angles to consider with your packaging as well. 



The Popular Approaches 

A lot of magnetic enclosures are used for this, especially for boxes to open and close them. offering a tighter seal is something that a lot of companies are going to enjoy. By fostering magnetic closures, specially for boxes, you will be able to create a sleek design for your boxes. 

Another one is laser-engraved packaging. This type of packaging utilizes a laser, and will engrave directly on the box. 

You might also notice premium textures as well. such textures will be used to excite those who purchase from them, and build the design too.   For many companies, especially those looking to stand out in the world of corporate, this does wonders. 



Co-Branding Opportunities 

Some packaging for corporate angles might use co-branding to help make the box stand out. What this means, is that you take two brand identities and bring them together into the package. Some may do this with a box, or a mailer. Others might do this just on some packaging flyers , or maybe a bag for the items. This works if you know that the items you’re selling will hit both of these dynamic markets, and should be considered for your own personal benefit. 

Sustainability in Packaging Event Swag 

Some corporate brands, however, are taking a different approach. They are caring less about the packaging being nice or pretty, and more about it being sustainable. Some have started to do gifting with reusable boxes, or compostable fillers. These boxes that can be reused are great for offering a different approach. Compostable fillers are also good, because with such changes, you’ll be able to toss away the items when they break down. 

Again, event swag and corporate gifting benefits from all of this. 

Make it Memorable! 

You also want to consider packaging that is memorable. 

If you are at a branding event, you want to look as well at being memorable. Sure, being sustainable and focusing on branding is also good, but if you want to really excite those that buy from you, you should consider packaging that offers freebies. Some companies have offered packaging that becomes a desk item, such as a container for holding office supplies. 



Another approach is for them to add in a notebook or planner. A lot of corporate suits use those, so you’re giving them something useful, rather than just another item. 

Finally, there’s a keepsake that you can put together. If it’s an event that happens all the time, offering event packaging for this in the form of a pin or another small item works great here. 

With corporate gifting, there’s a lot to consider, and for many people, it’s become the best means in which you’re able to build forth and enjoy such items.   Your corporate events don't have boring packaging anymore. And with these tips, it will take it to a new, and exciting sort of level that others will definitely enjoy.


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